About

This project aimed to connect people of all different demographic to grow enthusiastic about participating in a campaign called Earth Hour. From the research undertaken, many people had either forgotten about or had no idea about Earth Hour. The audience needed to be reconnected, and it was my job to do that.

For Earth Hour, I applying a clear uninterrupted message that is TOGETHER.  With pops of colour and a minimalistic layout, I utilised silhouettes to show the subject without any distraction creating a clean message with a speedy identification, incorporating the young, the old and the great and small.

To make the campaign memorable, it occurred to me that following up with thank-you gifts, such as seedlings, would be an affordable way to leave a lasting impression.

After thoroughly exploring the market and options, I believe this was the best direction to explore. The brand stays the same but is refreshed, giving it greater clarity and unity.